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New television ad, promotion of Amazon Kindle closely iPad glossy screen and high price. A beautiful woman and goofy guy in a white t-shirt be uncomfortable talking about their book readers as they sit outside the pool.
Video on embedded below, but it pretty much goes like this:
The guy wrote the Kindle to read the woman next to him at the pool. Hapless dude "iPad" suffered from intense glare of iPad glossy screen. iScreen glare is worst when used outside in direct sunlight while wearing a white t-shirt.

After not being able to read it it becomes a woman next to him (read Kindle) says:


"Excuse me, do you read in the light?"
It is responsible:

"It's a Kindle.
It's $ 139.
I actually pay more for these glasses "
New TV ad takes place after the function I complain since it came out — glossy screens.I hate 'em.
Glossy screens, big on desktops (iMacs) and on monitors (new 27 ACD) where you can control the lighting but this terrible on mobile devices (iPhone, iPod, MacBook iPad) when used outdoors or near a window, in direct sunlight.
For some people it's not terrible, but for me it is a dealbreaker in laptop. I will only buy matte screen MacBook because glossy screens are terrible outdoors and almost as bad in the passenger seat of a car, depending on the amount of sunlight.
Luckily, Apple is now offering its antiglare finish on MacBook Pros, but accusations absurd $ 50 penalty for what should be the default configuration. Tolerate glare on my iDevices, but would prefer anti-glare iPad any day.
Regardless of where you stand on antiglare glossy screen one feature of Apple would be difficult to compete on price.
New ad Kindle shows that it starts at $ 139 (it's also worth noting that this sold). IPad starts at $ 499 — 260% Award for Kindle in today's economy, which is enough space to put a serious dent in Amazon iPad sales this holiday season.

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