What's next for the iPhone? (Hint: not from Apple)

Mobile startups came to Silicon Valley parade their proposals related to the iPhone at the event demo Fall 2010 earlier this week. As suppliers, equipment of miners in the California gold rush many startups showcased services for mobile applications and content developers.
Mobile commerce engine to Analytics to publish platform. of course, the goal is to help developers app succeed in the multi-billion dollar market that has only a few years ago with the launch of the iPhone.
It's no wonder that while mobile startups social networking newbie, stole the show at demo. worldwide revenue from paid applications associated with the content of advertisements and virtual reach $ 17.5 billion in 2012, up from $ 4.1 billion this year, according to a study commissioned by GetJar's online shop.
In my view, four mobile startups with iPhone, stood tvyst, mainly because they take dead aim at mass market opportunities within the movement more mobile applications.
1. Adrenalin: iPad
Much has been written about iPad can breathe new life into the war the publishing industry in the form of paying subscribers.After struggling with the concept of free content online, publishers believe iPad "do over" Gordon McLeod, President, Wall Street Journ  Al Digital Network, said OK AppNation Developers Conference in San Francisco this week.
Giant publishers are scrambling to create solutions one demo launch, adrenaline, unveiled a publication platform for large and small publishers Adrenaline handles content management and delivery, subscription service and provides advertising engine.
In principle, the adrenaline is a freeware application which provides a magazine or newspaper, tuned for iPad. Thumbnails stories fill the screen, and crane picks up the story.As Wall Street Journal iPhone app subscription and payment is not processed by iTunes more adrenaline. advertising flows not Apple iAd adrenaline in the ad network.
Dates run adrenaline is interesting given that the latest rumor Apple Announces iPad subscription plan for newspapers, that Apple may adopt by 30% and 40% of the subscription by advertising revenue.
"We don't take the short cut", spokesman for the adrenaline in the demo told me.
2. ApScience: Mobile Analytics
App developers should know how to make their applications on mobile devices like the iPhone Droid and BlackBerry. Understanding user trends, developers will be able to sell advertising more effectively, as well as cross selling apps.Gartner predicts U.S. mobile advertising market to hit $ 7.4 billion in 2014.
ApScience, mobile analytics service, developed by Ansalar, allows the developer to see how many people open some applications, how long they interact with it and when they are used, among other data points.Armed with this information, you can push advertising or cross sell other applications in the most opportune time.
"There are other mobile analytics out there but not on our deeper level," said Michael Oiknine, CEO Apsalar.The service also includes software tool in app ApFeedback survey and ApBuzz social exchange.
3. MobiCart: start your engine m-commerce

iPhone and other smartphones, it quickly becomes devices.Coda research consultancy predicts sales of mobile commerce USA twice as high as $ 2.4 billion this year and hitting the $ 24 billion by 2015.M-commerce MobiCart is the engine that allows you to play any retailer in the area of mobile applications.
MobiCart-free application for iPhone and Android, iPad, which caters to mobile Shop chock full of supplier pricing is there available information, shopping cart and account profile.For merchants with an e-commerce site MobiCart has an API for update.
Of course other companies offer m-commerce engines such as Magento mobile devices that charge users for $ 800 and $ 700 per year for services but not worth a dime MobiCart users out of the Gate company works on the model of open-source income may charge you for the support and integration.
4. myShopanion: Smart buyer program
Thanks to the Internet, consumers can research products quickly, read product reviews, compare prices and then tap friends for advice by e-mail, t exting and social networks like Facebook. indeed had super-savvy, inform buyers.
Now, all this can be done from a single, free app on the iPhone: myShopanion developed Zappli. whereas myShopanion is one of the few truly autonomous iPhone apps are included in this list, its value is mainly from partnerships.
Simply run the application and search for products by name or type or scan the bar code product. MyShopanion and partners are RedLaser scanning barcode shopping.com for access to millions of products and reviews Epinions for the product.(myShopanion uses ApScience).
The application allows you to research products and share product information and images from hookups on Facebook, Twitter and email. "This is especially important, "said Philippe Suchet, CEO of Zappli", as most users depended greatly on friends and family when it comes to buying decisions. "